Long vs Short: The Battle Continues
A long time ago, in a blog post not so far away, we touched briefly on long form content, and the apparent cult-like following that it was attracting because it had been decided that long form content...
View ArticleThe Real Cost of DIY Content
There are loads of books, seminars and consultants offering to help business owners become better bloggers. Their pitch is that businesses with limited budgets can save money by creating their own...
View ArticleHow To Make Your Content Work For You
Content, no matter the medium, requires two parties – one to create and the other to consume. That seems obvious, and it should. But that obvious nature doesn’t prevent a great deal of content from...
View ArticleBut I’m not a Storyteller
Think of your favorite story. It could be a novel, a movie, even a podcast. Regardless of the medium, most stories tend to play by the same basic rules.And the key to using story to benefit your...
View ArticleClik here to view.
How Those Annoying Internal Emails Can Improve Your Content
Internal emails are both disliked and universal. And that’s why they’re the perfect model for tapping into more effective external communications.Why?Well, there are a lot of reasons, but we’re going...
View ArticleDo you speak your customer’s language?
Do you speak your customer’s language?The answer to that question might be trickier than you’d like, but here’s a lesson you can learn from a hardware store.The tack hammer is a very useful and very...
View ArticleShould You $%#@ing Swear In Content?
Most of us, at one time or another, have sworn (dammit).Even the most pious amongst us lets slip an epithet every once in a while (shit).However, when it comes to creating content in a professional or...
View ArticleMan vs Robot: Who Are You Writing For?
There is a war going on right now – the war between writing for humans and writing for robots (search engines). Some may welcome our robot overlords, but, with some luck, most will choose to fight...
View ArticleWhat Makes Creativity Work?
I started my career as an advertising creative. OK, fine I started my career as a grad. school drop out. I knew I didn’t want to spend my life writing about 18th century American literature. And I had...
View ArticleQ&A: Give Them What They Want
I’ve said it several times – while there are numerous ways to find what your users want, there’s something to be said for just asking.Adapting your content to your users’ intent really comes down to...
View Article
